“Let’s Go Brandon” Holiday Wrapping Paper Flying off Shelves

Note: This article may contain commentary or the author's opinion.

It appears that “sleepy Joe” has personally boosted the bottom line of one small apparel and accessories company during this challenging economic recovery period by simply being Joe Biden.

The politically conservative firm capitalized on the president’s staggering unpopularity, along with a timely anti-Biden slogan of “Let’s Go Brandon” currently sweeping the nation. The saying has became emblematic of the hapless, bubbling, mentally deficient individual currently residing within the White House.


Seth Weathers, founder and CEO of Bring Ammo, rolled out its “Let’s Go Brandon” wrapping paper in mid-November. Ever since, the orders have literally skyrocketed, with the wrapping paper flying off the shelves. “We’ve never seen anything like this, thanks Joe!” Weathers acknowledged during a recent news release.

What started out as a joke soon mushroomed into an unexpected trend.

Weathers, a GOP political strategist, said “since launching, we’ve printed over 260,000 sq.ft. of Let’s Go Brandon Wrapping Paper. That’s enough to completely cover 6 NFL football fields. That’s wild.”



Weathers went on to add, “The demand has been so off-the-charts that it’s keeping a family-owned Georgia print facility busy around the clock.”

The company sells a variety of novelty items, including anti-Biden merchandise, baseball caps, Christmas ornaments, sweatshirts, blankets, and coffee mugs.

We’re having fun with the snowflakes and we’re putting money in our local community, that makes for a very Merry Conservative Christmas,” Weathers said.

Happy customers shared photos of their “Let’s Go Brandon” wrapping paper and other merchandise on Twitter.

Better Not Pout Best wrapping paper ever! Shout out to @BringAmmo for producing the most talked about wrapping paper this season! Mele Kalikimaka!” — KenjieSays (@KenjieSays) December 7, 2021

Be legendary this Christmas with Let’s Go Brandon Wrapping Paper! Best part? It’s made in the USA!” — Annette (@JohnJnich001) November 24, 2021

The “Let’s Go Brandon” craze began back on October 2nd during a televised NASCAR race at the Talladega Super Speedway in Alabama. Driver Brandon Brown had just won his first Xfinity Series race and was about to be interviewed by an NBC Sports reporter. As soon as the female reporter began interviewing Brandon, the crowd began chanting. What exactly they were chanting at first couldn’t be immediately deciphered, however the chant continued to grow louder as more people joined in. Soon the chant became clear; the crowd was chanting “F**k Joe Biden! F**k Joe Biden! F**k Joe Biden!” The red-faced reporter attempting to continue the interview suggested to the viewing audience that the chant was “Let’s Go Brandon,” although it was clear that wasn’t what was being said.

This instantly became the code version of “F**k Joe Biden.” The phrase has been embellished almost everywhere a slogan can be used. It has even been taken to music, with several conservative artists creating different lyrics using “Let’s Go Brandon,” as the main theme.

Republican Rep. Bill Posey of Florida ended an Oct. 21 House floor speech with a fist pump and the phrase “Let’s go, Brandon!”

South Carolina Republican Jeff Duncan wore a “Let’s Go Brandon” face mask at the Capitol, while Texas Sen. Ted Cruz posed with a “Let’s Go Brandon” sign at the World Series.

Even stodgy Senator Mitch McConnell’s press secretary re-tweeted a photo of the phrase on a construction sign in Virginia.

Biden’s motorcade was recently greeted by Trump supporters in Plainfield, New Jersey holding up signs of “Let’s Go Brandon.”

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