A new concept car made by Jaguar has been unveiled and it very much matches the tone of the woke ad the company put out ahead of its reveal. As a result, the electric car has been ruthlessly mocked online. Honestly, it deserves every bit of the hate it’s getting. It’s pretty horrible looking. I’m not much of a car guy in the really real world, but there’s no way I would ever be caught behind the wheel of this pink nightmare.
Let’s check out more from The Daily Wire:
The Type 00 two-door coupe has an extra long hood and a low roof with no rear window. Jaguar chief creative officer Gerry McGovern said of the vehicle, “When Jaguar was at its best, it threw away the design rulebook and created E-Type and the XJS; objects of desire.” Futuristic design elements aside, the detail about the Type 00 that’s getting the most attention is the car’s colors: Satin Rhodon Rose, dubbed ‘Miami Pink,’ and Inception Silver Blue. Podcaster Jay Anderson addressed the redesign on X, writing, “Go woke…You all know the rest.”
“I have a feeling [Jaguar] may be about to find out that there are fewer well off non binary woke lesbians of color than their echo chamber assured them there were,” another commenter stated on the social media platform.
“Copy Nothing, i.e. upsize a 2008 Chrysler Crossfire and … make it a Mary Kay Cosmetics sales prize,” another commenter said, making a reference to the brand’s tagline that accompanies the redesign.
“Jaguar has successfully copied nothing. Nobody has ever demolished a brand more quickly or efficiently than this. Kudos,” Babylon Bee CTO Dan Dillon also stated.
Jaguar has successfully copied nothing. Nobody has ever demolished a brand more quickly or efficiently than this. Kudos. pic.twitter.com/qiTUy9EoCY
— Dan Dillon (@dandillondev) December 2, 2024
Jaguar has been plastered all over the headlines over the last month because the company’s redesign unveiling was preceded by a strange commercial that didn’t feature a single vehicle in it. Kind of odd for a car manufacturer, wouldn’t you agree? The ad was replete with people dressed in garish costumes who kept making weird gestures like grabbing sledgehammers, painting over the camera lens, and then striking poses. What does any of that have to do with selling cars? Nothing. Nothing at all.
Which is a point Tesla CEO Elon Musk made when he asked Jaguar, “Do you sell cars?”
The car brand’s chief creative officer Gerry McGovern is quoted as saying, “Jaguar has its roots in originality. Sir William Lyons, our founder, believed that ‘a Jaguar should be a copy of nothing.’ Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism.”
He then added, “It is imaginative, bold and artistic at every touchpoint. It is unique and fearless. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”