According to several text messages obtained by the Daily Caller on Tuesday, the two top Anheuser-Busch marketing executives who were put on leave after the company experienced massive backlash from a partnership made with transgender activist Dylan Mulvaney reportedly no longer work for the beer company. Gee, that’s so tragic.
Group Vice President for Marketing Daniel Blake, along with Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” the text messages with the current regional head of marketing say. The Daily Caller is giving their source for the story anonymity to talk about internal company policies.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source went on to state in a text message.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source within the company added. “To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault.”
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source revealed in another text message that was obtained by folks at the Caller.
In the earlier part of June, Anheuser-Busch, the parent company of Bud Light, opened up an email that was sent to them by the Daily Caller which asked for specific details concerning Blake and Heinerscheid, didn’t reply. One of the questions that was asked by the news outlet is whether the two employees were still on a leave of absence and when they would be coming back to work. The company was given several days to respond to the deadline.
“Bud Light has faced heavy criticism and lost its spot as America’s top-selling beer in early June due to a boycott that began after transgender influencer Dylan Mulvaney showed off a personalized beer can featuring the influencer’s face,” writer for the Daily Caller, Henry Rodgers, said in his report.
The beer brand put out a can that featured a rainbow design, along with the phrase, “celebrate everyone’s identity,” along with a variety of pronouns printed on the bottle. Sounds a lot like propaganda, right?
“Heinerscheid, the 39-year-old who allegedly lives in an $8 million apartment close to Central Park, appeared on a podcast in late March to promote Bud Light’s new marketing. She said the company needed to update its ‘fratty’ image and change its ‘out-of-touch humor,'” Rodgers stated. Given the success of the boycott, it seems that Heinerscheid’s assessment couldn’t have been more wrong.
However, the Daily Caller got their hands on some juicy photos that showed Heinersheid engaging in some of the very same behavior she slammed during a Harvard social club event.
“The photos were obtained from a source who had screenshots of the album on Alissa Gordon Heinerscheid’s Facebook page. The album was named ‘Isis Senior Reverse Initiation Scavenger Hunt’ and included photos of Heinerscheid and others drinking and holding condoms up to their mouths. A 2005 article in the Harvard Crimson describes the university’s Isis Club as a ‘haven of inebriated ditzes,'” Rodgers wrote.
Later, Anheuser-Busch sent a statement to the Daily Caller, though they avoided answering any of the questions that have been posed to them.
“Given the circumstances, Alissa has decided to take a leave of absence which we support. In the interest of our employees’ safety and privacy, we’re not providing any additional information. Daniel is taking a leave of absence. In the interest of our employees’ safety and privacy, we’re not providing any additional information,” an Anheuser-Busch spokesperson said in the statement.